Posts from — December 2009

INDIANA, PA, December 22, 2009—Gorell Windows & Doors is introducing a new product line—the R-Comfort™ line of reflective building insulation products that are proven effective in making homes more comfortable and reducing home energy consumption and costs. The new products are R-Comfort Attic Wrap, Rafter Wrap, House Wrap and Water Heater Wrap. Because they are safe for the environment and qualify for both ENERGY STAR® and the $1,500 federal tax credit program, they are a perfect fit with Gorell’s offering of green, highly energy-efficient windows and patio doors. R-Comfort products are manufactured for Gorell by Environmentally Safe Products, Inc. and are available through Gorell’s exclusive network of window and home-improvement dealers.

R-Comfort reflective insulating products are by-products of the U.S. space program, in which the material used for space suits was developed to reflect body heat inward and the sun’s heat outward. Made completely of nontoxic, hypoallergenic materials, all R-Comfort insulating products feature a pure aluminum facing that’s flame-laminated to an impermeable closed-cell polyethylene material. They are designed to be installed over attic joists and rafters and around the exterior walls of homes before siding is applied. These products are safe and easy to install. They are so flexible that they seal around fasteners tightly to create an effective vapor barrier.

Gorell—2006, 2007, 2008 and 2009 ENERGY STAR® Sustained Excellence Award winner and Partner of the Year from 2004 to 2009—manufactures windows for replacement and new-construction applications, patio doors and aluminum storm windows and doors. The company markets its products through a network of dealers and distributors. Acknowledged as one of the most innovative and fastest growing manufacturers of windows and doors in North America, Gorell is consistently recognized for its high product quality and excellent customer service.

INDIANA, PA, December 11, 2009—Gorell’s new Green Seal Certification Program was awarded a 2009 Crystal Achievement Award in the “Most Innovative Marketing Program” category by Window & Door magazine. After Gorell replacement double-hung windows achieved Green Seal certification in late 2008, Gorell Windows & Doors developed a comprehensive marketing program to better communicate what makes a company and its products green.

“The weak economy has created tremendous challenges in the window and door market,” says John Swanson, editor and associate publisher of Window & Door. “Our Crystal Achievement Award winners are a testament to the strength and vitality of our industry. Our winners make clear there’s still steady flow of new products and technologies emerging in our business, despite the hardships faced by so many companies.”

The Crystal Achievement awards recognize significant innovations and achievements in window and door technology, manufacturing and marketing. The winners are selected by a panel of judges representing all segments of the industry.

The Green Seal certification process is comprehensive, and Gorell products were certified only after rigorous testing and evaluation, which included an on-site plant inspection. Criteria such as performance ratings (U-value, Solar Heat Gain Coefficient, etc.), product packaging and labeling, and manufacturing and testing procedures all played a role in the Gorell products achieving Green Seal certification.

Gorell created a variety of new marketing items—including literature and web pages—to help consumers better understand what Green Seal certification is and what it means for a product to be green. The company has also developed a CD on Green Seal to provide additional marketing aids—such as banners and other display materials—to its dealer base.

Gorell—2006, 2007, 2008 and 2009 ENERGY STAR® Sustained Excellence Award winner and Partner of the Year from 2004 to 2009—manufactures windows for replacement and new-construction applications, patio doors and aluminum storm windows and doors. The company markets its products through a network of dealers and distributors. Acknowledged as one of the most innovative and fastest growing manufacturers of windows and doors in North America, Gorell is consistently recognized for its high product quality and excellent customer service.